Marketing ideas, Genius Behind Elon Musk

The genius behind Elon Musk.

Elon Musk is the richest person in the world. He created SpaceX, Tesla, and even PayPal. So how does Elon generate buzz and sell? He does crazy marketing stunts. Now let’s look at some of the marketing stunts that Elon has pulled off. When he released Tesla, the Cybertruck, he did a stunt where he had the Cybertruck and a Ford F-150, where they had a tug-of-war match, right?

They were tied together and guess who won?

It was the Tesla Cybertruck. And It was controversial because they say some people said, Hey, the Tesla started first, so it was easier for them to win, but it doesn’t matter. It created tons of buzz. Now with the Cybertruck he also wanted to show how it was indestructible.

So he had one of his team members take a steel ball and throw it at the Cybertruck window. And because it was armored glass, he was saying that it shouldn’t have broke, but guess what happened? The window broke. And then they’re like, should we try this again? He’s like, yeah, try it again. Threw it at another window, guess what happened? It broke.

Now his child is named after a password reset to default. Flame throwers? Over 20,000 of them were sold. He launched a Tesla Roadster into space, literally into space. There’s no need for it to be in space, but he did, and it created tons of press. And he implanted a chip in a pig’s brain. In essence, he has grown his company through unconventional marketing stunts.

Marketing ideas some are controversial, but it works.

Just think of it this way. You’re probably wondering Neil, how could it work? Throw a, you know, steel ball at Cybertruck window, and it breaks, why would people buy the Cybertruck then? Well, there are already 661,000 results for the keyword Cybertruck window, right? It’s people talking about the Tesla Cybertruck window.

That truck isn’t even out yet. And so many people are talking about it that even though it’s an epic failure, it’s generated a lot of sales. And guess how many sales are generated, right? With over 661,000 people. According to the Notebook Check, there is over 80 billion worth of presales. Not a million, I’m talking about a billion with a B. That’s how effective his stunts are. Even when they don’t work, it’s still producing revenue.

So what can you learn from Elon marketing ideas?

Think outside the box. Now here’s an example of how I’ve thought outside the box, like Elon, even though I can’t compare to sending a car into space and my ideas still aren’t as good as Elon’s, hence I’m not as successful. But one of my idea was for everyone to pay for software marketing software, like SEMrush, Ahrefs, and Moz. Why not give away most of what they charge for free?

Now, if you need help thinking outside the box and leveraging some cool strategies, kind of like how Tesla does or Elon does, check out ad agency, NP Digital. If you have any questions, leave a comment below. If you enjoyed this post, like it, share it, and tell other people about it.

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1 Comment
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