5 Steps to Convert Website Traffic to Sales

If your website is designed properly, you’ve been able to convert holiday website traffic into sales with little to no problem.

But how do you keep them coming back after the holidays?

With so many buying options out there, you must stay top of mind after. And we’re gonna show you how to do that. – First, understand the difference between prospects, leads, and customers. A prospect is anyone who visits your website. And they may be on your site for just a few seconds, or they may click through every page and read every blog because they’re interested in learning more about your product or service.

A prospect becomes a lead when they provide you with their contact info?

So, pro tip, keep alert. They’re more willing to give you more information if you provide them with something of value in return. A lead converts to a customer when they purchase your product or service. And one transaction is great. But your real goal is to create a loyal, repeat customer who comes back to purchase your products again and again. In fact, on average, loyal customers are worth up to 10 times as much as their first purchase. And that is huge. And one way to bolster customer loyalty is through email marketing.

While social media is great for connecting with customers and growing?

Yes your influence over their purchasing decisions, you don’t actually control it. Processing a customer or leads email address means they intentionally showed interest in your business, and having it can become invaluable for your business. To incentivize sign-ups offer things like free shipping, exclusive email only offers and promotions, entry into a contest, a drawing or giveaway, or even sneak peeks at new content. And once you’ve collected an email address, don’t forget to instantly greet your new email subscribers with an automated welcome message.

Welcome emails are powerful, averaging more than 70% higher open rates and 152% higher click through rates than business as usual marketing messages. – Next up, try automating your follow-up emails. It’s one thing to drive email subscriptions, but to convert those subscribers into customers you need to continue to nurture the relationship. And since you’re likely busy focusing on other areas of your business, email automation is a very useful tool in your marketing efforts. And you can increase your email open rates and click through rates without having to be at the computer continuously clicking send.

You might be wondering what is a drip marketing series?

Well, that is a series of email campaigns that you pre-schedule. So, instead of writing the same email over and over when a new customer joins your list, you’re programming your email marketing platform to automatically send these campaigns for you. And if you wanna learn more about how to create a drip marketing series, let us know in the comments. Yeah. We’d always love to know. But, next up, the thing that you can do is really spotlight your social media. With the average person spending 2 1/2 hours per day on social media, sometimes more, you definitely wanna make sure you.

convert your website traffic into social media followers.

Some would argue that your follower account means nothing since it’s so easy to buy fake ones these days, however, a high number of authentic followers equals social proof. The more genuine engagement you have, the more customers trust your brand. And at the core of social media for small businesses is the opportunity to connect with customers and grow your influence over their purchasing decisions.

It’s all about having a discussion around your brand, products, and services. So, don’t be afraid to be shameless here. You need these followers to buy from you in the sale. So, be sure to include your social links in either the header or footer of your website, and always include your social links in the footer of your email marketing campaigns, too.

Don’t be shy with your social media presence.

That’s right, and also, retarget your customers. Retargeting allows you to reconnect with holiday visitors, even if they don’t share their contact information with you. It works like this. You add a line of code to your website that puts a cookie on a user who visits your site. Most often the codes come from Google, Facebook, Twitter, or other platforms that show ads to their users. And then the code creates a list of people who visit your website. Then you create an ad that will only show to the list of people who have visited your website. It’s pretty cool. You can implement retargeting campaigns with different services, including Facebook ads and Google ads. And when you use Facebook ads retargeting, you’re showing ads to Facebook custom audiences.

But after the snow melts, the chestnuts have long since been roasted, and prospects have visited your site, you wanna follow these tips to convert your traffic to new sales. All right, that’s a wrap. But your journey doesn’t have to end here.

1 Comment
  1. very helpful and simple explanation

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